Company News, Marketing News

Lady Gaga’s Beauty Brand Knows Its Customers

Nearly half prefer mobile shopping, according to Haus survey

Author Image

By: TOM BRANNA

Editor

Whether it's music or branding, Lady Gaga has always been one step ahead of her competitors. So it's no surprise that her Haus Laboratories beauty company is embracing the digital space.  A recent survey conducted by Klarna, the buy now, pay later platform Haus has partnered with, revealed that among the 41,000 consumers queried, nearly half prefer mobile shopping and 87% expect their retailers to have mobile apps. While it embraces digital, Haus Laboratories is embracing diversity,...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters